Discover website trends and copywriting tips for the interiors industry. Follow my blog to stay up to date with what’s happening in the digital world.
Since its launch in 2010, Instagram has amassed over 1 billion users worldwide. Visual marketing is more effective than ever, so it’s no surprise; this social channel has become a valuable platform for brands. If you’re an interior designer or home decor brand, Instagram has practically been built for you….
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For many this year has been disappointing, and unfortunately, it’s not over yet. With another lockdown well underway, I’m thinking of every business that has had to shut their doors once again. When things are uncertain, it’s natural to tread carefully but wouldn’t it be better to leverage this time…
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We’re now over two hundred days into the Coronavirus pandemic and working from home is the new normal for most. By now you’re probably nicely acquainted with the local magpies and those noisy neighbours who never seem to stop strimming. For me, nothing has changed having been freelance for six…
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Looking good online is an absolute must if you’re in business and you want to stand out. The days of relying on the phone book are gone, consumers are searching online and now is the time to impress. If you’re thinking of building a website yourself, trust me, it’s wise…
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When it comes to website copywriting, your About Us page is one that needs a lot of thought. This is your opportunity to shine and demonstrate what you do to your visitors who want to know more. If a prospect is reading this page, they’re likely weighing you up to…
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Having a blog on your website is a really great way to build your interior design business. Maintaining momentum, however, is another story, especially coming up with new content ideas. One thing I’d recommend is showcasing your work, including before and after photos. If any projects are taking longer than…
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Running a business, especially right now, is more than a full-time job but can you really afford to miss out on blogging and the benefits it will bring to your brand? If you know you need to be writing but not sure where to start, I have put together this…
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Short and sweet, microblogging is the art of creating quick, snappy posts. Used to create informal social media captions that get readers thinking, it’s one of the best ways to start a conversation online. Social channels like Instagram and Twitter are both popular sites to connect with an audience for…
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What’s in it for you? Why should you hire a niche copywriter over a generalist? Read on for my guide to niche content writing and how it can help your business. A niche copywriter loves what they do First and foremost, a niche copywriter must have a passion for what…
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The land of copywriting is a funny old world with a glossary full of curious terms. If you’ve ever wondered what is meant by the phrase, evergreen content, have a read of my guide to learn more. What is evergreen content? Evergreen content is simply copy that remains relevant and…
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