Short and sweet, microblogging is the art of creating quick, snappy posts. Used to create informal social media captions that get readers thinking, it’s one of the best ways to start a conversation online. Social channels like Instagram and Twitter are both popular sites to connect with an audience for instant engagement. In addition to writing the text, you can also include videos and photos which will add interest to these sociable posts.

Benefits of microblogging

We live in a very digital world and whether you realise it or not, you’re probably already microblogging. Allowing you to create concise copy which a modern audience craves, it’s essential for building a rapport with followers. Some other benefits of microblogging include real-time sharing especially when it comes to time-sensitive content. Microblogs also allow you to share information faster and in a conversational tone to maintain relationships in between your longer blog posts.

Types of microblogging platforms

Small and often is the best way to post if you’re goal is to establish lasting connections with prospects. Appealing to the mobile browsing crowd, these are the best sites to be on if you want to start microblogging:


Twitter is one of the best channels in the microblogging world. A quick and convenient way to share short posts, around 350,000 tweets are sent every minute.


A visual form of microblogging, Instagram allows users to share photos as part of an online narrative. Posts are capped at 2,200 characters and you can add up to 30 hashtags to aid with your visibly appealing microblogs.


Another popular site, Facebook is also an effective channel for microblogging. Here you can share text-based updates to connect with more users (who grow by around eight people per second).


Unlike most microblogs, Pinterest is purely visual but descriptions allow for quick content connections. Companies use this site to link to products, articles and other useful information for prospects. 


Tumblr is another highly popular platform to make the most of microblogging. With over 466 million blogs, this targeted site is a bustling hub of short-form content.

Microblogging for a modern audience

As modern audiences continue to browse with smartphones, microblogging offers more opportunity for interaction. Humans love scrolling, we just can’t get enough and microblogs offer instant access to updates and news. We’re also able to digest quite a large amount of content in a short period of time, I suppose like a tube of Pringles. So feed your followers with a stream of delicious content by making microblogging a part of your plan. Thank you for reading – H.

What is Microblogging?

What is Microblogging?