Copywriting News and Views

Discover website trends and copywriting tips for the interiors industry. Follow my blog to stay up to date with what’s happening in the digital world.

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Business, Ideas

8 Classic Brand Taglines Plus Tips for Writing Yours

When carefully planned, brand taglines can help businesses become more successful. A very powerful tool which reinforces your name, slogans work to connect people to your message. In fact, many businesses are recognised by their motto alone since they have the ability to get stuck in the mind and stay…

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blog writing, Business, Ideas

A Guide to Branding and Colour Psychology

Improving brand recognition by up to eighty per cent, colour plays a vital role in how we’re perceived. For instance, whether you have a homeware line or you’re a kitchen designer, studying colour can help you attract the right clients. Covering everything from logo design to your digital presence, your…

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Business, Ideas

Website Copywriting | 5 Home Page Top Tips

One of the first things readers will see when they visit your site, your home page plays an important role. Its purpose is to command the reader’s attention as well as inform and cut to the chase or risk losing them completely. If your home page lacks the facts or…

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blog writing, Business, Ideas

The 7 Rules of Self-Promotion

Come on admit it, you’re totally fab and one of the best at what you do. Unfortunately, many business owners don’t like to blow their own trumpet, instead, believing their work will speak for itself. This is true to a point, but the reality is if you want to get…

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Business, Ideas

5 Instagram Tips for Interior Design and Lifestyle Brands

Since its launch in 2010, Instagram has amassed over 1 billion users worldwide. Visual marketing is more effective than ever, so it’s no surprise; this social channel has become a valuable platform for brands. If you’re an interior designer or home decor brand, Instagram has practically been built for you….

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