The land of copywriting is a funny old world with a glossary full of curious terms. If you’ve ever wondered what is meant by the phrase, evergreen content, have a read of my guide to learn more.
What is evergreen content?
Evergreen content is simply copy that remains relevant and helpful for longer. Even long past it’s publishing date, the content always stays fresh, regardless of any changing trends. The evergreen green tree is known as a symbol of life because it retains its leaves throughout all of the seasons. Like these eternally flourishing trees, evergreen content stays fresh and is considered the most sustainable copy you can write.
Why it’s so important
So what is the point of evergreen content? Well, first of all, it’s content you don’t have to update often. As a busy copywriter, my time is crucial and any content that garners consistent traffic longterm is worth it. If you want to attract organic traffic, month after month, creating evergreen content is your best bet. Let’s take a look at which topics work best in order to create enduring copy.
Examples of evergreen content
Here are some specific examples that can be considered as topics for evergreen content:
5 Reasons to Hire an Interior Designer
Top Tips for Taking Care of Your New Kitchen
Should I Move or Improve | A Honest Look at Home Renovation
Of course, some or all of these topics might not be relevant to you, these are simply just my examples. Please note, however, any obvious topics like these will also be covered over and over so it’s important to put your own spin on your posts.
What evergreen content is not
To further explain what evergreen content is, let’s take a look at what it is definitely not. Things like statistics and reports all go out of date as does the news and current interior trends. One easy way to decipher if your post will hold value is to ask yourself, will it still be relevant in twenty years time? If the answer is no, then it’s not evergreen, it may be popular now but it won’t be forever.
Other tips for sustainable copy
Evergreen content matters but most of all, it’s about writing regular and fresh copy. Write a mix of both topical posts with long-lasting ones and you’ll easily create great interest online. Just remember to write for beginners when you share your knowledge, not everyone knows your industry like you do. Additionally, avoid over techy language as it can be offputting to some – why not drop me a line if you need help with your copy? Thanks for reading – H.