2020 has taught us all how to live online and that content marketing has never been more key. But coming up with the goods is easier said than done, how do you write if it’s just not your thing? Even the best copywriters have a little help when it comes to writing website copy. Here are some useful tools I would highly recommend that will also work for your blog and Instagram posts.
Google Alerts is a fab tool for keeping track of up-to-date news. Whether you want to know what’s happening in design or construction and build, sign up to these alerts and you’ll be the first to know. The service works by sending weekly or daily updates which match your search terms whether web pages, newspaper articles or blogs. Google Alerts is a convenient tool used all over the world – get set up if you don’t want to miss out again.
Yoast SEO for website copy
Yoast SEO is a free WordPress plugin that helps you make the most of your website copy. Most people use this tool to optimise posts and improve their overall readability. Using a traffic light system, Yoast SEO also encourages you to consider things like keywords and alt tags. You’ll know if your writing is good or if it needs improvement; still, it’s better than being left in the dark.
Another free tool, WordCounter, has some great features for writing website copy. It counts characters and words so you always know where you are, simply copy and paste into the editor to view. Another plus of WordCounter, it highlights repeat words to give your text more variation. The only downside, however, it doesn’t offer any replacement suggestions but I guess there’s always the thesaurus for that.
Wordable from Grow & Convert
A new one even to me which I’d like to explore is Wordable from Grow and Convert. An easy way to import copy from Google docs to WordPress, this tool promises to save you time. It’s not free, however, which isn’t a shock but from first glance, it does look useful. Simply write and format your posts as usual with Google and export with Wordable for pain-free publishing.
A copywriter of course!
If writing website copy sounds exhausting to you, it might be an idea to hire a pro. Your clients first impressions are based on how your website appears and so it’s important it must look the part. A professional writer will ensure that it looks and sounds great and also keep your blog updated with regular posts. If writing stresses you out or you just don’t have the time why not get in touch to see how I can help? Thanks for reading – H.