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We’re now over two hundred days into the Coronavirus pandemic and working from home is the new normal for most. By now you’re probably nicely acquainted with the local magpies and those noisy neighbours who never seem to stop strimming. For me, nothing has changed having been freelance for six…
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Looking good online is an absolute must if you’re in business and you want to stand out. The days of relying on the phone book are gone, consumers are searching online and now is the time to impress. If you’re thinking of building a website yourself, trust me, it’s wise…
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When it comes to website copywriting, your About Us page is one that needs a lot of thought. This is your opportunity to shine and demonstrate what you do to your visitors who want to know more. If a prospect is reading this page, they’re likely weighing you up to…
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Having a blog on your website is a really great way to build your interior design business. Maintaining momentum, however, is another story, especially coming up with new content ideas. One thing I’d recommend is showcasing your work, including before and after photos. If any projects are taking longer than…
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Running a business, especially right now, is more than a full-time job but can you really afford to miss out on blogging and the benefits it will bring to your brand? If you know you need to be writing but not sure where to start, I have put together this…
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Short and sweet, microblogging is the art of creating quick, snappy posts. Used to create informal social media captions that get readers thinking, it’s one of the best ways to start a conversation online. Social channels like Instagram and Twitter are both popular sites to connect with an audience for…
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What’s in it for you? Why should you hire a niche copywriter over a generalist? Read on for my guide to niche content writing and how it can help your business. A niche copywriter loves what they do First and foremost, a niche copywriter must have a passion for what…
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The land of copywriting is a funny old world with a glossary full of curious terms. If you’ve ever wondered what is meant by the phrase, evergreen content, have a read of my guide to learn more. What is evergreen content? Evergreen content is simply copy that remains relevant and…
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We are 5 months into a global pandemic and big lessons have begun to emerge. For most, the internet has become a much-needed lifeline and usage has increased by up to 50 per cent. With shoppers buying online more than ever before, this is no time for your brand to…
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If you have a business, you’ll know well-written copy is essential to promoting your brand. There may be times, however, that you get lost for words or you simply don’t have the time to write. A freelance copywriter will make your life easy by taking care of your appearance online….
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