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The land of copywriting is a funny old world with a glossary full of curious terms. If you’ve ever wondered what is meant by the phrase, evergreen content, have a read of my guide to learn more. What is evergreen content? Evergreen content is simply copy that remains relevant and…
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Blog content that makes a splash Doug Cleghorn has been a supplier of bathrooms in Leeds and Harrogate for over 20 years. Having trouble brainstorming ideas for inventive new posts, Director, Doug got in touch. The challenge was to create a series of posts which promoted wetrooms, storage solutions and…
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We are 5 months into a global pandemic and big lessons have begun to emerge. For most, the internet has become a much-needed lifeline and usage has increased by up to 50 per cent. With shoppers buying online more than ever before, this is no time for your brand to…
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If you have a business, you’ll know well-written copy is essential to promoting your brand. There may be times, however, that you get lost for words or you simply don’t have the time to write. A freelance copywriter will make your life easy by taking care of your appearance online….
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Your website is your best sales tool when it comes to promoting your business. Which is why you’ll want to be sure that it looks great and gives the right first impression. No matter what type of business you have, there are certain pages which are fundamental to website design….
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We’re only human so it’s normal for mistakes to happen from time to time. Blogging is no exception; the trick is to learn and move on, which is why I have written this post. From making it all about you to not sharing your posts or worse, not blogging enough…
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2020 has taught us all how to live online and that content marketing has never been more key. But coming up with the goods is easier said than done, how do you write if it’s just not your thing? Even the best copywriters have a little help when it comes…
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If you’ve been consistent enough with a weekly blog post – good job, you’re doing fantastic. What you may find, however, new topics become scarce, what do you talk about when you’re out of ideas? Well, there’s no need to fret because it is never-ending once you’ve got a subject…
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Are you looking for website copywriting tips for no-nonsense content? You have come to the right place. Whether you’re writing a client case study or a blog post, here are some tips that you should know. Forget thinking you need to use big words because clarity is key for content…
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Copywriting for the high-end residential market Doorsan is a leading producer of wooden doors for high-end residential projects. At its core, is a spirited team with the expertise to produce striking interior finishes. The door industry, however, is a competitive market and so it was key the brand stood apart…
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