If you have a business, you’ll know well-written copy is essential to promoting your brand. There may be times, however, that you get lost for words or you simply don’t have the time to write. A freelance copywriter will make your life easy by taking care of your appearance online. If you’re looking to outsource your web copy, here are 5 reasons you absolutely should today.
Error-free and professional copy
You have once chance to make an impression so you’ll want to ensure that your content is free from mistakes. Things like sloppy punctuation and grammar can be really off-putting and these may even upset Google. When you’re busy, it’s only normal to overlook things but that pesky typo will stand out to some. Your best bet is to hire a professional writer so you can relax in the knowledge your reputation is safe.
Consistent, new ideas
Churning out a weekly blog post may seem fun at first but there’ll come the day when it starts to get dull. Perhaps your schedule is full and you’re feeling pressured to write – ideas can’t flow when your head is elsewhere. With a freelance copywriter on your team, there’s no need to panic; your brand will always be current and informative. Give your prospects what they need with high-quality web copy that’s continually fresh and never repeated.
A different take on things
When you know your business too well, the danger is that you don’t see the wood for the trees. It’s so easy to get caught up in your passion, you lose sight of your message and more importantly, how customers see you. Sometimes an impartial perception is just what you need to communicate your brand’s mission effectively. Just like your prospects, a copywriter has an outsiders view – who better to talk to them?
More time for running your business
According to Optinmonster, the average blog post takes three and a half hours to write. That’s a lot of time to commit week in and week out, especially when you consider that time is money. If you know you don’t have the capacity for this, hire a professional writer, rather than stressing out over finding the time. You delegate other things so why not your content? Imagine the precious hours and energy you’ll save.
A freelance copywriter will maintain ‘your voice’
Your tone of voice should reflect your brand’s values and demonstrate what you represent. It’s also what makes you different and helps readers get to know you, which in turn builds a sense of trust. Whether your sector is interior design or construction and build, your tone of voice should be consistent across all of your copy. Once you become trustworthy to prospects and the ‘dependable brand’, you can use this to persuade them into doing business.
Sometimes it makes sense to do it yourself and then others, outsourcing is better. Now that you have five good reasons, I hope this has helped you decide what is right for your business. I am a freelance copywriter based in the North but my clients are all over the country. If you’d like to have a chat, please get in touch, I would love to hear from you – H.