interior copywriter

Compelling Copy for a Bespoke Bedroom Furniture Brand

Client overview

Kingfield Bedrooms, a family-owned business specialising in premium fitted wardrobes in North England, sought to revamp its brand identity and launch a new website. Director Ronnie King, who is committed to delivering tailor-made storage solutions, aimed to carve a distinct niche in the competitive bespoke wardrobe market.

Client challenge

With an expansive website comprising nearly 20 pages, Ronnie recognised the need for expertly crafted content to communicate Kingfield Bedrooms’ unique value proposition effectively. Aware of the challenges posed by a saturated market, he sought content that would set them apart and resonate deeply with their target audience.


Ronnie engaged my services to spearhead the creation of the website copy. Drawing upon Kingfield Bedrooms’ craftsmanship and personalised service ethos, I crafted compelling narratives that seamlessly intertwined with their brand identity. By infusing each page with a warm and inviting tone, we aimed to foster an immediate connection with prospective clients, enticing them to explore further and ultimately book a showroom appointment.


The result was a website brimming with engaging content that showcased Kingfield Bedrooms’ expertise and fostered trust and credibility among visitors. By articulating their strengths and differentiation points effectively, we positioned the brand as a top choice in the bespoke wardrobe market.

Continued collaboration

Recognising the importance of maintaining a consistent online presence, Kingfield Bedrooms extended our collaboration beyond the website launch. They entrust me with crafting monthly blog posts and Instagram captions, ensuring a steady stream of fresh, engaging content. This ongoing partnership underscores their commitment to leveraging content as a powerful tool for brand visibility and audience engagement.


In Their Words: Client Testimonial

”We enlisted Hannah’s expertise to tackle the extensive content needs for our new website, recognising the impossibility of managing it all internally. Our collaboration with Hannah has been nothing short of excellent. Her meticulous attention to detail has left us thoroughly impressed. With her help, our website now boasts content that instantly resonates with our visitors, setting us apart in a crowded market.

As we continue working together on our blog, we’re confident in Hannah’s ability to deliver concise, engaging content that aligns with our brand. We wholeheartedly endorse Hannah’s services to anyone in need of informative and impactful content.”

Ronnie King, Kingfield Bedrooms.